Hartford, CT: In marketing, telling your company’s story is vital to the success of your business. For Hartford based marketing and communications agency GO media, making sure they’re telling the right story is always at the forefront of what they do – including when it comes to their own name.

Established in 2004, the agency, which has grown to include a broad range of local and national clients, will now be known simply as “GO”. This change, while subtle, more accurately represents the agency and its breadth of services.

“As we continue to grow and evolve, it was important that our name more clearly illustrate who we have become as an agency,” co-founder Chad Turner explained. “While media buying and placement is a big part of what we do, GO offers much more than that. We’re storytellers at our core. Whether it’s through creative services, media buying, websites, or video production, we provide the means to tell each client’s story in a way that really speaks to who they are and will resonate with their audience.”

GO’s industry exclusive, personalized approach has allowed the agency to push the envelope for its clients, resulting not only in accolades, but more importantly, in long lasting partnerships.

“To our clients, this change will be an obvious one,” Turner continued. “We’re looking towards the future. We know who we are and where we’re going. This change just helps more clearly define who we are and position us for growth.”