We always love when our friends at the NFL call, but we were especially excited last month when they called asking if we would be interested in taking on a story involving the singular Neil DeGrasse Tyson on a piece about the physics of the Tush Push.
We worked with Dr. Tyson, the American Museum of Natural History, and our partners at NFL Network to come up with a plan that would best suit Dr. Tyson’s thoughts around the play and how we could look at it in a different way. We were lucky to have Kyle Brandt along to structure this project like a conversation…but one unlike any we’ve seen before.
Is time travel possible?
— Kyle Brandt (@KyleBrandt) January 14, 2024
Are we alone in the universe?
How do you stop the Eagles’ Tush Push?
I asked Dr. Neil deGrasse Tyson one of these questions. @neiltyson pic.twitter.com/tVUzp1zXII
After the shoot, we put together a couple versions of the conversation for distribution on multiple channels. The results speak for themselves.
The lesson of this project is one we learned many times before, and excuse the alliteration…smart storytelling and star power are a recipe for success.
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