It’s actually really easy to come up with funny concepts for an anesthesia services company.
But Premier Anesthesia didn’t just want concepts that made potential clients laugh. They needed to teach their potential clients at hospitals and surgical facilities why bringing Premiere onto their teams would make all the really challenging parts of their jobs….painless.

Our hope is that when decision makers at hospitals see this spot, they see themselves in Old Joyce and know that the right team around them will give them New Joyce momentum.

From a video perspective, we want to share this because we strongly feel that explainer videos shouldn’t have to be boring. In fact, if they are, the viewers may not get much out of the experience. The lesson of Two Joyces: don’t be afraid to have a little fun along the way.

This project was a true collaboration between our talented designers, who crafted compelling storyboards, and our video team, who expertly brought these visions to life.