Goodwill of Western and Northern CT

Mission driven work for a brand on a mission

  • Web
  • Photography
  • Video
  • Media
  • Creative Services


Goodwill may be known for donations and thrifty shopping, but their mission is to provide job training and advancement opportunities, mainly through their career centers. Goodwill is helping to reduce economic disparities by helping job seekers eliminate barriers to employment.

Our Approach

Goodwill came to GO with a goal – to build awareness of the career center and explain how donating and shopping at Goodwill is a philanthropic decision connected to services that improve lives. From the original campaign, "This is what good will do," to our most recent one, "We're on a mission," GO worked with the organization to develop a total of four campaigns each incorporating print, video, interactive, and outdoor advertising. Goodwill continues to work with GO today, with great success with their mission-focused campaigns.


Mission Accomplished

Here is a year over year comparison on the success of the campaigns.



Website traffic increase


Pageviews increase


New Users increase


Find a Goodwill Location button clicks increase


Location Searchers increase


Total Website Goal Completions increase