Goodwill of Western and Northern CT

Mission driven work for a brand on a mission

Services:

Web
Photography
Video
Media
Creative Services

Overview

Goodwill may be known for donations and thrifty shopping, but their mission is to provide job training and advancement opportunities, mainly through their career centers. Goodwill is helping to reduce economic disparities by helping job seekers eliminate barriers to employment.

Our Approach

Goodwill came to GO with a goal – to build awareness of the career center and explain how donating and shopping at Goodwill is a philanthropic decision connected to services that improve lives. From the original campaign, "This is what good will do," to our most recent one, "We're on a mission," GO worked with the organization to develop a total of four campaigns each incorporating print, video, interactive, and outdoor advertising. Goodwill continues to work with GO today, with great success with their mission-focused campaigns.