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Hoffman Auto Group
Driving a message of trust to amplify a legacy while looking towards the future
Services:
- Branding
- Digital Marketing
- Strategy
- Video
- Media
- Creative Services
Overview
In the competitive world of the automotive industry, where innovation and change are ever-present, few brands can claim the longevity and trust that Hoffman Auto Group has built. Established in 1921, Hoffman Auto Group provides customers with various services, including new and pre-owned vehicle sales, financing, and automotive maintenance. What sets Hoffman apart is their commitment to serving customers and focus on fostering relationships built on trust. Recently, Hoffman Auto Group partnered with GO to elevate their brand and cement their position for the next century.
Our Approach
GO approached this rebranding with a balance of modernization and respect for Hoffman’s history. The first step was refining Hoffman’s logo—a symbol that graced thousands of cars still on the road today. GO made subtle tweaks to the logo’s design to make it more adaptable to today’s digital age, ensuring it would look as impactful on a mobile app as on a billboard or embroidered onto staff uniforms. By opting for a bold, confident font and integrating strong, striking imagery, the new logo was designed to be a powerful yet familiar statement of Hoffman’s enduring values.
GO executed a comprehensive campaign that spanned digital and physical media. This included everything from social media templates and digital assets to physical advertisements in local schools and community spaces. The multi-channel marketing campaign positioned Hoffman Auto Group as a trusted partner in life’s journey. Furthermore, a brand anthem commercial was created that highlighted the message, “Driven By Trust.” This commercial wasn’t just about selling cars; it captured the pride Hoffman Auto Group takes in being part of the moments behind the wheel.
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The campaign reinvigorated Hoffman’s brand presence and solidified their reputation as a dealership built on trust. While Hoffman’s new logo began to gradually replace the old across all their vehicles, video content proved to be highly effective in engaging a broader audience, driving social media growth, and creating deeper connections with customers.
A Legacy Reinforced, A Future Built on Trust
As Hoffman Auto Group continues to serve Connecticut communities, their partnership with GO has positioned them for the next 100 years of success. The rebranding and marketing efforts preserved their legacy and brought their story to life for a new generation of customers. Hoffman Auto Group’s journey is a testament to the power of trust, innovation, and long-standing relationships. In an industry where brands come and go, Hoffman proves that some legacies are built to last.
We appreciate our relationship with you and the entire team, and look forward growing our relationship. Let’s both continue to grow our businesses together.