121%
Increased Schedule Visit button clicks
Amplifying a mission by bringing a vision and values to to market
Hospital for Special Care (HFSC) is the fourth largest long-term acute care hospital in the country and one of only two offering comprehensive inpatient and outpatient treatment for both adults and children. Operating on a not-for-profit basis, HFSC places high value on treating patients with integrity and delivering the highest level of care.
As the agency of record and a company that believes in doing good work for good people, the GO team brainstormed how best to bring HFSC's vision and values to life. Starting with a redesigned logo system, and updating their branding guidelines, GO took HFSC's mission to the next level with a full-scale media campaign and targeted digital advertising around the message and belief that "We rebuild lives."