1653
Google Ads Conversions
LGE
Utilizing a hometown hero to increase brand awareness, new memberships and community engagement.
Overview
Overcoming common misconceptions is not a unique challenge to the Credit Union industry. How we solve that problem is aiming to drive down the average member's age in order to go head to head with big banking. Having a major league baseball player, aka Dansby Swanson in the dugout definitely helps. As the 6th largest credit union in Georgia, LGE wanted their customers to know they were trustworthy and local, but just as competitive as the big banks they were up against.
A heavy hitter combined with smart messaging and an efficient strategy across digital and traditional channels covered all the bases.
Our Approach
As we like to say at GO, before we invite the guests over we need to clean up the house. Starting with a brand refresh - updated, energetic colors; clean and modern fonts; and a tweak to the photography - we put our strategy in motion. Knowing we'd have the advantage of a Major League Baseball player we setup a photo and video shoot to cover all of LGE's products. We mapped out promotions and events for the entire year, diligently pairing media channels with target demographics tied to appropriate messaging and creative.
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TELLY AWARD WINNING SPOTS
“BIG CHECK”
Silver: Bank - Regional TV
Bronze: Comedy - Regional TV
“PINCH HITTER"
Silver: Social Influencer
Silver: Social Video
Engaging GO was one of the best decisions we made when we decided to revamp our marketing approach. They truly listened to what we expressed as challenges, offered thoughtful solutions, and helped us build exactly what we were hoping to accomplish. All along the way, GO was not shy about challenging our natural instincts to revert back to what felt comfortable. I appreciated the transparent relationship I was able to have with GO's entire team.
Their professionalism with a high-profile professional athlete helped us get the engagement and buy-in we needed to create an authentic connection in our campaign versus an obvious endorsement feel. That's not easy to do.
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