Beyond Words: Crafting PepsiCo's Anthem - A Journey of Purpose and Inspiration
When PepsiCo Global Communications approached our team about a video project defining and clarifying their new mission statement, it opened our eyes in many ways. What they wanted, we eventually realized, was an anthem. An anthem is a video that doesn’t just describe what a company does, but also why they do it. Anthems go a long way in almost any context, and we love doing them for that reason. Every December, we work with PepsiCo on a year-end presentation that goes out to every employee around the world. It often describes just some of the incredible work their employees do year after year in the context of an hourlong show. Through this, we continue to learn from and be inspired by one of the world’s leading corporations.